The Customer

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npacustomerPawn customers have regular jobs, from working in hospitals to home construction. They support our country and its economy by working in government, teaching our children and caring for the elderly. Just like you, pawn customers have dreams: want better lives for their children and a stronger sense of security. However, they also have pressing bills and unforeseen financial issues.

A study released by the FDIC in February 2011 reported as many as 28 million un-banked and 44 million under-banked Americans. Other studies show that 32 percent of pawn customers borrow only twice per year to help cover unexpected expenses.

The Consumer Federation of America found that more than 50 percent of Americans are living paycheck-to-paycheck. When it comes to financial alternatives, pawn customers do not have many safe, convenient, regulated choices.

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• Age: 36
• Household Income: $29,000
• 80% are employed
• 82% have high school diploma or GED
• 33% are homeowners
• All ethnicities
• National Average Loan Amount: $150

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Life Happens

What do you do when a life event happens? What do you do to pay for an unexpected visit to the emergency room or when gas prices are climbing and your paycheck isn’t. These things happen in everyone’s lives and despite working hard, taking care of our families and trying to make ends meet…sometimes “life just happens.”

Where is your financial safety-net?

For over 250 years Pawn stores have been a solution for this exact type of short-term loan. If your credit is tight and bank account drained, a Pawn store will allow you to use something you own as collateral for a loan to get you to the end of the week.

Do you know that in America, more people have health insurance than access to a checking account? Do you know that an $150 Pawn loan for 30 days is less expensive than a bounced check, Utility reconnect fee, credit card late fee or payday loan?

Most people don’t really understand how a Pawn store works. Most importantly, Pawn loans don’t trap people in a debt cycle. Why let a check bounce, miss that credit card payment or borrow money against next weeks pay? We all know how expensive that can be, not to mention the potential damage to your credit. Take a look at what Pawn stores have to offer. When life happens, you have more options than you may think.